81. Adnams Innovation

Posted: December 9, 2010 in International beer, Uncategorized
Tags: , , , , , ,

Adnams Innovation

Company info:
Suffolk, ENGLAND


Bottle size sampled: 500 mL

Alcohol: 6.7%
Standard drinks: TBC – Listed as 3.4 UK Units

Cap type: Non-twist

Cost: Beer supplied by the good folk at Dunnottar Wine and Spirits

Label info: ‘Adnams Innovation is a distinctive beer to savour; intriguingly hoppy & golden in colour, with an ABV of 6.7%. A delicious beer to celebrate Adnams’ innovative production techniques, based on a distinguished heritage.

At Adnams we prefer to leave our footprint in the sand, not on the environment’

What the label really means: I find it interesting that Adnams have listed the alcohol content as part of their label description. It’s like they ran out of adjectives and just decided to go “Hey if we haven’t yet sold ya, it’ll get ya drunk real quick like! Carn, take a sip!”.  Unfortunately, Adnams don’t mention any of their ‘innovative production techniques’ or anything on their ‘distinguished heritage’. This is the kind of stuff I’d love to read. I don’t need to know that it is 6.7% in the label description – I can simply look to the bottom of the bottle for that!

The Hell-Cat review starts here

Label: The label is all black with embossed text. The only clear text is the gold word ‘Innovation’. If you look very carefully you can make out the text on the label to read ‘A very distinctive limited edition beer brewed to celebrate achievement in blending state of the art technology and craftmanship an innovation in English beer brewing past present future’. On first glance I loved this label. I loved the simplicity, yet also the underlying complexity as I discovered the hidden text. What I’m not convinced on is the use of gold…a long time pet hate of mine. But, I do have to award much kudos to the good folk at Adnams for the embossed text. Take a look at a bottle and you really can’t resist giving it a couple of strokes. It feels real nice like.

I give it a label rating of 7 out of 10.

AROMA: Delicious! It’s wheaty and hoppy and very freakin’ enticing.

Taste: GLASS – It’s a bit darker in colour than I imagined this beer would be and that’s only the first surprise. My second comes when I take a sip and find it to be an incredibly smooth ale. Carbonation is barely noticeable which is a good thing as it lets me concentrate on the flavours of this full-bodied brew. It’s definitely got an all-mouth flavour that is very appealing. It’s hoppy in presentation and feels like it’s a second cousin to amber ales with a slight bitterness. This is very easy to drink and the higher than average alcohol is not noticeable.

I give it a beer from glass rating of 7 out of 10.

Taste: BOTTLE –
Just as tasty, and just as loving, if not a little more so. It’s a very comforting drop and holding this beer in my hand just feels good. My fingers caress the neatly polished embossed letters and the bottle is just a good size to grip. Good stuff Adnams and Co.

I give it a taste from bottle rating of 7.5 out of 10.

Song of choice: Try this along side Millencolin’s old classic ‘Penguins and Polar Bears’

Accompanying food: Ok this is yet another ribs, coleslaw and fries kind of beer. I’m talking pork ribs with a bourbon-based sauce. Bring it!

Best season to appreciate: I’m a little torn over this one. Innovation is going back very well and I am drinking it on a warm Summer evening. But, roll on Winter when you’re tucked up beside a fire place and I think this would also work a treat. The perfect post-snow shovelling beer.

All-nighter beer? This sucker is so smooth I can’t see myself getting sick of this any time soon. An all-nighter all-right!


  1. Luke says:

    I reckon this looks like a beer I’d love.
    Must say, love the new addition: Song of choice.
    Keep it up.


  2. Radio Snivins says:

    I’ve met some sophisticated beers in my puff, but this fellow taketh the gherkin. It’s subtle, yet not subtle. Quiet, but with hints of racketash. In short, it’s the sort of beer that would read Shakespeare on the loo, and titter. It’d go a treat with a cd of favourite bassoon solos and a steamed dim sim. Nine out of ten.


    • Radio Snivins says:

      Pff! A thumbdown to Snivnis is like a 5 kilo tobelrone t o Fat ALbert. Snivin grew an 8.2 % Canadian Blonde homebrew last month and at 6:01 a.e.d.s.t. today it reachedthe age of consent.Stick that in your ear and smoke it thumbsdowneer. NIne out of ten.


      • Radio Snivins says:

        Whoever said you don’t get a hangover from homebrew because it doesn’t have any preservatives or other kerbobs was talking out of his pumpkin. He’s a pumpkin talker. Blerg!


      • Mason Hell-Cat says:

        I appreciated your input, Snivins.


      • BargeDave says:

        The risk of home-brewing high alcohol beer is that some of the sugars only partially ferment (because the yeast are getting pretty pissed by this point) and that’s where your hangover comes from. Lower alcohol brews are much less risky, but also lower reward I guess.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s