Company info:
Asahi Breweries Limited


Bottle size sampled: 350 mL

Alcohol: 5%
Standard drinks: 1.4

Cap type: Screw cap

Cost: I picked this up for $3.99AU

Label info: ‘Asahi beer is brewed from quality ingredients by using our pure cultured yeast and our advanced brewing techniques. Asahi beer has excellent richness, truly refreshing drinkability and satin smoothness. All year round you can enjoy the great taste of Asahi beer!’

What the label really means: For a beer that repeatedly advertises itself as dry and ‘super dry’, I don’t really believe that this brew will have a ‘truly refreshing drinkability’. In my experience dry does not equal refreshing. Still, I can hope to be surprised.

The Hell-Cat review starts here

Label: Asahi is a mass-market, mass produced lager that shows all the signs of its conveyer belt production in the label design. It’s uninspired, boring and dull. However, I am impressed by the aluminium bottle and it is this cool design that scores Asahi any points in the label review.

I give it a label rating of 4.5 out of 10.

AROMA: Not much to it at all. It’s very faint with an ever so slight wheat smell.

Taste: GLASS – Yes this is dry (I’d even agree that it’s ‘super dry’), and yes it’s bitter. But, there are really no worthwhile strong flavours that elevate Asahi to a beloved level. It is disappointingly bland and not very enjoyable.

I give it a beer from glass rating of 5.5 out of 10.

Taste: BOTTLE –
Drink this from the bottle and you’ll find it’s almost exactly the same as from a glass. The only plus here is that it’s easier to throw back and slam down.

I give it a taste from bottle rating of 5.5 out of 10.

Song of choice: Try this along side Local Native’s ‘World News’

Accompanying food: Juicy, fatty sausages and chargrilled vegies could really be a good thing for this drop.

Best season to appreciate: While this is no thirst quencher, I strongly suggest this is a Summer brew to be enjoyed in the afternoon sun.

All-nighter beer? No thanks. I’m not a fan of overly dry beer and this would have me reaching for a glass of water after two or three.

Other: This review is posted in honour of our fallen Japanese brothers and sisters following the devastating March 2011 tsunami. Despite the terrible devastation the country has suffered the Japanese people maintain a strong bond and determination that prove the country will rebuild and become great once more.
I read a heart warming story at the peak of terror involving factories that had been split apart, spewing their contents across the countryside. One of those factories was the Asahi brewery, and in lieu of running water the Japanese people walked about collecting cans, bottles, and kegs of Asahi. With the land around you in tatters, the only possible comfort could be free beer. 私たちはあなたと共にいて、強さを持って、勇気を持っている

NEXT WEEK: Endeavour – 2010 Reserve Pale Ale

  1. Adam Fay says:

    Nice one Hell-Cat,
    I actually acquired a taste for Asahi. This baby goes down very easily. Not the most striking taste on earth, but subtle enough to get the thumbs up from me.


    • Mason Hell-Cat says:

      Thanks Ads – I too enjoyed this while in Japan. Well, I enjoyed the convenience of buying it everywhere….stations, on board trains, vending machines, yeehaa!


  2. H.A.Chamberlain Esq. says:

    Always been curious about this, but not willing to stump up the cashish, as this is very expensive compared to Kirin or Sapporo. Your description of an overpowering dry turns me off too. Might just stick ith Sapporo if I decide to drink to GLORIOUS NIPPON. 😀


    • Mason Hell-Cat says:

      Yeah I was a bit the same, H.A. I had tried it in Japan a few years ago but couldn’t remember how it was…always wanted to review it and I thought now was as good a time as any.


  3. Fran says:

    Not often you see a beer that pairs well with a Local Natives song.


    • Mason Hell-Cat says:

      Aww hell, I’m just trying to appeal to the hipsters out there. This site hasn’t been testing well with the 18-25 year olds.


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