129. My Wife’s Bitter

Posted: December 21, 2011 in Australian ales
Tags: , , , , ,

My Wife’s Bitter

Company info:
Burleigh Brewing Co
Burleigh Heads, Q.L.D

[mywifesbitter.com.au]
[www.burleighbrewing.com]

Bottle size sampled: 330 mL

Alcohol: 4.8%
Standard drinks: 1.3

Cap type: Non-twist

Cost: $3.99

Label info: ‘English Bitter, Burleigh Style’
‘Some marriages drive people to drink. Some drinks drive people to marriage.
Find out why our coastal version of a classic English bitter is a brew worth committing to at mywifesbitter.com.au’

What the label really means: I love the whole play on words here. I love the humour, I love the tongue-in-cheek cheekiness and the sense of fun this label gives. Even if the beer isn’t great, Burleigh Brewing are presenting this brew as something light-hearted, a beer not to be taken too seriously.

Building on their brilliant pun use, I am longing for the release of the following suggestions I have for Burleigh Brewing: ‘My Wife’s Pale’ and ‘My Wife’s Dry’.

The Hell-Cat review starts here

Label: Look, I love the addition of the bikini glad dame on the front of this label. It plays beautifully on the whole wife bitterness thing, without going overboard into pornography. She sits there on a beach holding the English flag in one hand and a good sprig of wheat in the other, glancing at us with a coy look on her face. All well and good. But I guess I have a bit of a design issue in that it looks very cheaply made/printed. Is this another play on the whole scenario? I’m not sure but it looks like it’s been photocopied, with certain elements drawn a bit darker, as though an after thought to the whole project (check out the broad’s head, and wheat). But how can I be harsh on a label that brings a smile to the dial of even the staunchest drinker?

I give it a label rating of 7 out of 10.

AROMA: A strong wheaty, caramelised aroma. It smells just grand.

Taste: GLASS – Upon initial sup I am hit with a very malty taste. As I swirl it round the mouth, I notice it’s particularly smooth with a sweet, chocolate infused flavour. It has a real toffee tang to it, is not overly bitter, and is actually quite refreshing. But, all these flavours aren’t really creating something mind-blowing. It’s a bit middle of the road for my liking and I had hoped for a stronger sense of bitterness. Don’t put this sucker out to pasture without sampling it, but do remember this one’s with you for life.

I give it a beer from glass rating of out of 10.

Taste: BOTTLE – Drink this from the bottle and you’ll see it’s just as smooth without losing any of the genuine undertones of malt, toffee, chocolatey goodness. Plus you get the added bonus of holding the cheeky li’l dame on the bottle. Not bad.

I give it a taste from bottle rating of 7 out of 10.

Accompanying food: I’d like to take this one out for a nice ante-pasta platter of roast vegies, chorizo and olives. I feel salt would maybe open old wounds of bitterness.

Best season to appreciate: A good drop to snuggle up with by a fire place on a faux-bear skin rug during the throws of Winter.

All-nighter beer? Like a Best and Less catalogue model, I just don’t think it has the substance to keep me interested for too long.

Other: To all my readers both near and far, thanks for sticking with this site throughout 2011. I have appreciated all your input and feedback and look forward to another round of drinks in 2012. Merry Christmas to all and to all a good night. Cheers, Mason Hell-Cat.

NEXT WEEK: TBC – Next review due the first week of January 2012

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Comments
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  3. BargeDave says:

    I really enjoy this beer, largely because the label cracks me up. I’ve recently been advised by a hard-core beer aficionado that ‘bitter’ is quite different to ‘hoppy’ beer. Bitters should have very little hop flavour, just some bitterness. This beer certainly doesn’t make your face implode like a good IPA does, but it’s not supposed to either.

    Like

  4. seo pcfteam says:

    Business Owner – hellcatsbeerblog.wordpress.com

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    • Luke says:

      Sales Team – seo pcfteam

      Were you aware that you were breaching online etiquette standards when you posted this? According to a recent survey 72.4% of this blog’s readers think that you are a bunch of douchebags.

      You will be curious to know that we have identified some major issues with your sales techniques, due to which you may be missing out on this business opportunity.

      The following are some of the issues:
      1) You posted this in the comments section so we are all annoyed by your shit
      2) The link to contact Mr Hellcat is easy to find, and his name is right there in the title, so why didn’t you use it?
      3) You suck balls.

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      • Mason Hell-Cat says:

        Nicely played Luke!
        I was going to delete this spam (normally these get blocked at around 3-4 posts per day…this one must have looked a tad legit) but your reply has made it all worth while.

        Like

  5. Radio Snivins says:

    Forgive me if I get emotional, but it’s exactly one year today since…sniffle sniffle. Sorry. I promised myself I wouldn’t blub.

    Merry Christmas ‘n’ fat tums to all. Drive safely, and always check the roof before you zoot.

    Like

  6. Luke says:

    I would have thought that this beer required the return of the “word from the wife”. Heavily pregnant or not, I can’t help feeling that she let you down just a little here, Mason – and what’s more – she let me down. This kid thing had better be worth it.

    Like

    • Radio Snivins says:

      So, ‘word from the wife’ was literally a word from ‘Kazoo’s wife? Dang! I thought it was high satire. In my experience chaps with mine and ‘Kazoo’s level of beer passion seldom have wives. Boy, is my nose red.

      Like

      • Ah Monsieur Sniv, methinks you’re being coy there. I bet you have a harem of beer wenches at your Becks and call.

        Hellcat, I can predict what a word from the wife might sound like next week: “Aaaaarghh!!!” (shortly followed by the word: “Aaaahh” because you’ve had a beautiful bouncing baby).

        Here are some name suggestions for the little creature born to the world’s best beer blogger:
        1) James (as in Squire)
        2) Victoria (after VB)
        3) Peter (after the Ruby Red Ale)
        4) Samuel (as in Smith)
        5) Stefano (as in pilsner)
        6) Murray (after Whale Ale)
        7) Abbey (as in ale)
        8) Ruby (as in Old Ruby Ale)
        9) Raj (as in IPA)
        10) John (as in Smiths)

        …and before your wife thanks me – hey, don’t mention it, you’re welcome.

        Like

      • Radio Snivins says:

        Pug makes a good point, ‘Kazoo. A fellow with your blogging credentials really should name his skrapler after a beer, or at the very least a cider.

        Like

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